SARANTIS GROUP headquarters is based in Athens, Greece. Boasting a history of over 50 years our Group is one of the leading consumer product companies offering well recognized brand names in the categories of Fragrances & Cosmetics, Personal Care, Household Products and Health & Care Products.

We operate subsidiaries in nine European countries, namely Poland, Romania, Bulgaria, Serbia, Czech Republic, Hungary, F.Y.R.O.M., Bosnia-Herzegovina and Portugal, and maintain a powerful distribution network in more than 35 countries, via direct exports, supplying the regions of Eastern and Central Europe, the Balkans, Middle East and North Africa.

The parent company GR. SARANTIS S.A. has been listed in the Athens Stock Exchange since 1994. Additionally, the company has established a joint venture with ESTEE LAUDER HELLAS for the exclusive distribution of ESTEE LAUDER products in Greece, Romania and Bulgaria.

Sarantis Group aims at being a leader in the manufacturing and marketing of consumer products.

Our vision is to present high-value, high quality everyday products meeting the needs of millions of consumers and continue to grow in a socially responsible manner offering added value to our consumers, customers, suppliers, shareholders and employees.

The strategic pillars that support Sarantis Group dynamic growth are the following:

• The continuous enrichment of its brand portfolio, the maintenance of a leading position in its strategic categories and the entrance into new and fast growing segments through:

  • The development of new own brands and the continuous renewal of existing brands always driven by quality and innovation.
  • Acquisitions of brands in the Group’s strategic categories.
  • New exclusive distribution agreements of international trademarks.

• The continuous strengthening of its foreign operations and geographical expansion through:

  • Organic growth of the core business activities.
  • Acquisitions of companies or brands that correspond to the company’s requirements.
  • Establishment of subsidiaries and penetrating new countries via exports.
• Generate solid free cash flows and focus on cost leadership.