Sectors of Activity

The Group’s business units are as follows:

  • Mass Market Cosmetics (personal care products)
  • Household Products (including professional products)
  • Health & Care Products
  • Luxury Cosmetics

The business units of Cosmetics and Household Products are the basic growth pillars of the Group, representing approximately 90 % of the total sales, while the majority of these categories consists of own brands that are produced in the Group’s main production facilities in Greece and Poland.

Indicatively, well-known brand names such as STR8, BU, C-THRU, NOXZEMA, CARROTEN, BIOTEN, ELMIPLANT, KOLASTYNA, ORZENE, ASTRID, INDULONA, SANITAS, FINO, JAN NIEZBEDNY, AVA, ΤΕΖΑ, PYROX, CAMEL, and AFROSO are produced by the company itself.

Additionally, the Group maintains a large portfolio of consumer products from leading international companies through exclusive representation agreements, such as WELLA, JOHNSON & JOHNSON, ANTONIO BANDERAS, PEARL DROPS, VIDAL, DENIM and WASH & GO to name a few.

The Group represents leading brands in the market of vitamins, food supplements, testing kits and cosmetics for pharmacies, such as SOLENE, LANES, CLEARBLUE etc., through the business unit of Health & Care Products.

The Group also boasts internationally famous brand names in the market of luxury cosmetics and a wide range of specialized beauty and care products, such as LA PRAIRIE, CHOPARD, PRADA, NINA RICCI, TRUSSARDI, SALVATORE FERRAGAMO, CARTIER, JEAN PAUL GAULTIER etc through its business unit of Luxury Cosmetics.